Hostpapa is an affordable email hosting option for small businesses. Based in the US, it boasts of being an award-winning email hosting company. It provides services that are available at just $2 per month per mailbox. This professional email management solution offers a host of features that include the following. Apart from numerous other features, the ease to send bulky files is the main feature that Hostpapa offers.


In terms of security for its hosted email services, you'll find this is all hosted in Microsoft's data centers. That means you'll have all the same security benefits as those provided to other Microsoft Office 365 users. Your email data will be encrypted in transit and at rest using SSL and Bitlocker technology. Per Microsoft's publicly available terms of service, Microsoft employees only have highly limited access to your data and only under specific, audited circumstances.


We monitor tweets about GoDaddy and apply sentiment analysis to classify tweets as positive or negative. This allows us to output an approval rating score, which is based on real people, positive and negative, opinions about GoDaddy on Twitter. GoDaddy approval rating score is 71%. This is based on a total of 1557 tweets that mention GoDaddy on Twitter. There are 1110 mentions that share a positive sentiment and 447 mentions that express a negative sentiment. Find out more about how it works.
A dedicated server will likely cost you more than $100 per month; it's definitely not cheap web hosting. The benefit? Your website lives on a server all by its lonesome, so it takes advantage of the server's full resources. You'll probably need to handle firewalls, updates, and maintenance yourself, however, unless you opt for a managed server, which costs even more money.
UK2 is a London-based email hosting company that provides numerous other services as well. It is a seasoned provider with two decades of experience in the hosting industry. Its customers are spread across in world in over 200 locations. It provides two packages one is the personal email costing at £0.99 per month and another is the professional email costing at £1.99 per month. It is one of the most pocket-friendly email hosting services out there.
But remember that while these specifications are nice, they only apply to data residing on GoDaddy's servers. In the case of email hosting, for example, users reading their email using a local email client, like Microsoft Outlook, will still be storing all that data on their on-premises devices where it won't be automatically encrypted. That means for full security, you should still invest in local data encryption software. And for those employees who access data from the road and remote locations, keep their data-in-transit safe by using a virtual private network (VPN) client.
One great way to protect data is by using email encryption. This feature can do wonders for protecting your organization's privacy and that of your employees, but it demands some investigation when you're selecting your provider. Is it built-in or do you require a third-party tool? Does it use common standards that the recipient can process? What about Secure Sockets Layer (SSL) certificates? Are they included or do they need to be purchased separately? The best-in-class tools will not only make encryption easy for anybody to configure and use, buy they'll also make it easy for you to understand pre-purchase.
iPage provides two kinds of email hosting. One is Gmail at your domain meant for small business and individual users/teams. The other one is Enterprise service using MS Exchange 2020 preferred by mid-sized business and Outlook users. The first service is available at a monthly cost of $5 whereas the second one is available at $12.95 per month. In addition, you can opt for their add-on services such as premium spam filter and larger mailbox storage. So, in short, iPage has email solutions for every kind of user requirement.
If you aren't familiar with web hosting, here's a simple explanation. A web host is a company that has servers that you'll use to store and deliver the audio, video, documents, graphics, and other files that make up your website and its content. These servers can be of the shared, dedicated, or virtual varieties. If you want to learn more about those hosting types, please visit the highlighted links that are sprinkled throughout this article for primers on each of them. If you want to launch your own web hosting company without many of the associated hardware headaches, you should look into reseller hosting.
We monitor tweets about GoDaddy and apply sentiment analysis to classify tweets as positive or negative. This allows us to output an approval rating score, which is based on real people, positive and negative, opinions about GoDaddy on Twitter. GoDaddy approval rating score is 71%. This is based on a total of 1557 tweets that mention GoDaddy on Twitter. There are 1110 mentions that share a positive sentiment and 447 mentions that express a negative sentiment. Find out more about how it works.
If you want the security and privacy features of the above solutions while not paying too much, Rackspace offers the best alternative. In fact, they claim “256-bit Encryption in transit and at rest.” Rackspace offers a basic plan at $2/user/month, with huge 25 GB mailboxes, 30 GB cloud storage and unlimited email aliases. You can run your emails from Apple Mail, Mozilla Thunderbird and Microsoft Outlook.

Heart Internet provides all features of Exchange email by the means of its email hosting service. It offers the Microsoft Exchange 2020 platform and includes all the core features such as OWA webmail, ActiveSync, enterprise-class virus and spam protection. The main feature is that the already existing email accounts hosted on MS exchange 2003, 2007 or 2020 can be quickly transferred without loss of data or any downtime. The unique selling point of Heart Internet email hosting service is that it provides full free access to Outlook 2020 along with.
Start from scratch or choose from over 500 designer-made templates to make your own website. With the world’s most innovative drag and drop website builder, you can customize or change anything. Make your site come to life with video backgrounds, scroll effects and animation. With the Wix Editor, you can create your own professional website that looks stunning.
Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.
UK2 is a London-based email hosting company that provides numerous other services as well. It is a seasoned provider with two decades of experience in the hosting industry. Its customers are spread across in world in over 200 locations. It provides two packages one is the personal email costing at £0.99 per month and another is the professional email costing at £1.99 per month. It is one of the most pocket-friendly email hosting services out there.

Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.
In all Website Builder plans any data transmitted from your site will be encrypted using a SSL (Secure Sockets Layer) certificate. Your SSL will establish an encrypted link between your web server and the browser of the person visiting your site. This means that all data will be kept private; which is important if you want visitors to your site to be safe. If you want to sell products or services in your store, you will want to have a SSL since it protects credit card and bank numbers from being intercepted by hackers.
Things are probably more complicated than that, though. As a recent survey conducted by market research firm Statista clearly shows, email is one of the most popular apps for mobile devices across most organizations and even consumers. Given how many workflows, business processes, and just plain important communications take place over email, this is one area where you likely shouldn't skimp.
GoDaddy offers a lot of support to WordPress users. But one of the most important things to understand is that they offer something known as “managed” WordPress hosting. That means they take care of handling a number of technical details, like plugin updates and WordPress software updates, that you’d normally have to deal with. This may be particularly attractive to small business owners.
Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.

Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned.


PCMag understands that no two businesses have the same web hosting requirements, so we've rounded up our best-reviewed web hosting companies for small businesses and detailed their offerings in the table above so that you can get a jump-start on picking a service. If an offering catches your eye, make sure to click the appropriate link from the capsules below to read the in-depth review of the service in question.
Examples of this include things such as instant messaging (IM) and team chat tools, video conferencing software, online meeting collaboration tools, shared team intranet sites, and more. Some even integrate with third-party tools such as Slack, a highly popular collaboration tool that combines customizable chat "channels" with file sharing and project management. For those who want to integrate with certain apps more deeply or integrate with custom-developed apps they have built in-house, many bigger-name email services will provide robust application programming interfaces (APIs) that will let your in-house developers or consultants deliver on those needs. They will need to be involved in the email service selection process, however, as this is an important consideration during your evaluation period.
Start from scratch or choose from over 500 designer-made templates to make your own website. With the world’s most innovative drag and drop website builder, you can customize or change anything. Make your site come to life with video backgrounds, scroll effects and animation. With the Wix Editor, you can create your own professional website that looks stunning.
To guide you with a better choice in 2019, we bring a selected list of the best email hosting providers. High email deliverability and positive sender reputation were major criteria which eliminated fancy, cheap email hosts. In fact, high bounce rate and potential blacklisting are big reasons why you may want to go with a brand name rather than hosting your own email server.

Bluehost uses cPanel as its site management system. The Utah-based company has done an excellent job adding simple, but useful customizations to the cPanel layout. Sections are very clearly laid out and the process is simple to follow. It strikes a great balance between simplicity for beginners, and having the functions needed for more advanced users.
Other advanced plans utilize more intensive security and offer support for things like a Secure Socket Layer (SSL). Also on offer is SHA-2 and 2048-bit encryption for all hosting plans and the option to buy SiteLock (a service that provides spam and malware monitoring, site-verification certificate, and app scanning). You may also have access to malware scanning and removal features.
A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
We use a website monitoring tool to track our test sites' uptime over a two-week period. Every 15 minutes, the tool pings our websites and sends an email if it is unable to contact any sites for at least one minute. The data revealed that our test site didn't go down once during the observation period. You can count on GoDaddy to act as a rock-solid hosting foundation.
PCMag understands that no two businesses have the same web hosting requirements, so we've rounded up our best-reviewed web hosting companies for small businesses and detailed their offerings in the table above so that you can get a jump-start on picking a service. If an offering catches your eye, make sure to click the appropriate link from the capsules below to read the in-depth review of the service in question.

Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.


For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.

Founded in 1991, this UK based company is one of the leading UK’s group hosting services company. It offers a variety of email hosting solutions that include basic email services, Microsoft exchange email and also a professional mail filter service. It can be operated securely from any device including desktop, webmail or mobile. The price per month exclusive of taxes for each of the package is from £1.49 for Easymail, from £5.99 for Microsoft exchange and £25 per annum for email mail filter. The main feature is that Easyspace offers up to 100 GB mailbox storage.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson
We use a website monitoring tool to track our test sites' uptime over a two-week period. Every 15 minutes, the tool pings our websites and sends an email if it is unable to contact any sites for at least one minute. The data revealed that our test site didn't go down once during the observation period. You can count on GoDaddy to act as a rock-solid hosting foundation.
If you don't want to spend a lot of money on web hosting, shared hosting is the way to go. This form of cheap web hosting places your website on a server with other sites. So, yes, your site literally shares server resources with others, hence the tier's name. This means that it's far from the most powerful web hosting type, however. The sites sharing the server compete for resources—everything from throughput to storage space. You'll want dedicated or virtual private server (VPS) hosting for muscle if you expect big traffic, or if you want to insulate yourself from big traffic spikes.

For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.
iPage provides two kinds of email hosting. One is Gmail at your domain meant for small business and individual users/teams. The other one is Enterprise service using MS Exchange 2020 preferred by mid-sized business and Outlook users. The first service is available at a monthly cost of $5 whereas the second one is available at $12.95 per month. In addition, you can opt for their add-on services such as premium spam filter and larger mailbox storage. So, in short, iPage has email solutions for every kind of user requirement.
When you begin shopping for business hosting, it's good to have a list of the features you need. For example, you'll want a web host that offers dedicated servers, advanced cloud server platforms (such as Amazon Web Services or Google Cloud), custom server builds should you need it, and 24/7 customer support. Depending on your business' focus, you may need a web host that can handle pageviews or visitors that rank in the high thousands or millions.
Start from scratch or choose from over 500 designer-made templates to make your own website. With the world’s most innovative drag and drop website builder, you can customize or change anything. Make your site come to life with video backgrounds, scroll effects and animation. With the Wix Editor, you can create your own professional website that looks stunning. 

To test this critical aspect of hosting, we include uptime monitoring as part of our review process, and the results show that most web hosts do an excellent job of keeping sites up and running. Sites with uptime problems aren't eligible for high scores, no matter how good the rest of their offering may be. All services suffer ups and downs, sometimes for reasons beyond their control. Those sites that fail to quickly address the problem are penalized accordingly.
Heart Internet provides all features of Exchange email by the means of its email hosting service. It offers the Microsoft Exchange 2020 platform and includes all the core features such as OWA webmail, ActiveSync, enterprise-class virus and spam protection. The main feature is that the already existing email accounts hosted on MS exchange 2003, 2007 or 2020 can be quickly transferred without loss of data or any downtime. The unique selling point of Heart Internet email hosting service is that it provides full free access to Outlook 2020 along with.
Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.
A dedicated server will likely cost you more than $100 per month; it's definitely not cheap web hosting. The benefit? Your website lives on a server all by its lonesome, so it takes advantage of the server's full resources. You'll probably need to handle firewalls, updates, and maintenance yourself, however, unless you opt for a managed server, which costs even more money.

To guide you with a better choice in 2019, we bring a selected list of the best email hosting providers. High email deliverability and positive sender reputation were major criteria which eliminated fancy, cheap email hosts. In fact, high bounce rate and potential blacklisting are big reasons why you may want to go with a brand name rather than hosting your own email server.
The Pro 5 plan (starts at $24.99 per month) comes with five domains, 50GB of storage, five staging areas, site backup (for up to 90 days), and a free SSL certificate. Pro 10 (starts at $49.99 per month) ups the domains to 10, storage to 80GB, and staging areas to 10. Pro 25 (starts at $89.99 per month) builds on Pro 10 by offering 25 domains, 25 staging areas, and 100GB of storage. Pro 50 (starts at $169 per month) serves up 50 domains, 200GB of storage, and 50 staging areas. Please note that the renewal prices are the same as the starting prices.
With all of these, you can choose the service that best suits your affordability and the needs of your business. These hosting services are quite secure to use and free of virus and spam threats. Moreover, you can manage multiple email accounts from different providers on a single screen using these. With a number of service providers and a wide range of packages provided by them, you are indeed spoilt for choice to choose the best one for yourself.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson

GoDaddy's dedicated servers come in many Linux or Windows configurations. Economy (starts at $89.99 per month, renews at $169 per month) comes with four CPU cores, 4GB of RAM, 1TB of storage, unlimited monthly data transfers, three IP addresses, Office 365 Starter Email, and a free SSL certificate. Value (starts at $104 per month, renews at $199 per month) ups the RAM and storage to 8GB and 1.5TB, respectively. Deluxe (starts at $129 per month, renews at $249 per month) boasts 16GB of RAM and 2TB of storage. Ultimate (starts at $179 per month, renews at $349 per month) has a sizeable 32GB of RAM. Naturally, a long-term commitment nets you big savings. For example, if you sign up for 24 months of the Economy plan, you pay just $79.99 per month).

GoDaddy InSight is a technology system that provides tailored recommendations gleaned from insights across more than a million GoDaddy customers in different locations and industries. InSight is designed to help you improve your online presence by providing you with performance metrics and advice on how to improve them. GoDaddy InSight powers a central dashboard where you’ll find your:

They’re always ready to answer your questions and fix any technical issues at any given time of day or night. According to most users, GoDaddy’s customer service and technical support are excellent. The support staff is friendly, knowledgeable, and prompt with fast response times ranging from less than a minute to up to 10 minutes. And as is the norm with most web hosts today, GoDaddy has a massive knowledgebase where you can find most of the answers to your support questions.


If privacy is your number one concern, perhaps you should go with Protonmail. You can upgrade to an email with your domain easily on a web interface under “Protonmail Plus” or “Protonmail Visionary” plans. However, the plans can be rather expensive, as getting only 20 GB storage space could cost you at least €24/user/month/yearly. Most email hosting providers retain your emails for months even after you delete your account. This Swiss email provider will destroy all your data when you delete your account.
Some web hosts offer prorated plans that charge you by the amount of resources that your site demands. For example, Cloudways hosting plans start at $0.0139 per hour, which, including fees, equals roughly $10 per month. That's assuming that your site's online at the beginning of the month; if your site goes live half way through a month, you'll see a reduced bill that reflects two weeks' worth of resources use. Similar rules apply should you quit the web host.
It is an email hosting service provider based in India. The unique features that they offer are around the clock customer support services and a 30-day money back guarantee. They provide Email essential package from Rs.99 per user per month that allows you a 5GB of email storage, Online essentials that gives you 50 GB of email storage and 1 TB of secure online storage from Rs.299 per user per month and Business premium that in addition to online essential plan includes office 2020 installation on up to 5 desktops and office mobile applications for smartphones and tablets.
If you want to purchase email, here's the breakdown: Email Essentials (starting at $4.99 per month or $3.99 per month with a two- or three-year commitment) gives you 5GB of email storage. Online Essentials (starting at $9.99 per month or $7.99 per month with a two- or three-year commitment) ups the email capacity to 50GB and adds 1TB of cloud storage. Business Premium (starting at $14.99 per month or $9.99 per month with a two- or three-year commitment) raises the email storage capacity to 50GB and adds unlimited web conferencing and access to online Microsoft Word and Excel. Premium Security (starting at $24.97 per month or $14.99 per month with a two- or three-year commitment) tosses in encryption and Microsoft Office mobile applications.

GoDaddy has a fine range of Linux- or Windows-based shared web servers. For example, the Economy basic shared hosting package (starts at a $1-per-month introductory rate, renews at $7.99 per month) includes 100GB of storage, the ability to host one website, unlimited monthly data transfers, and a free year of Office 365 Starter Email. Microsoft's mail plan comes with just one email address, but you can upgrade to more accounts for a fee. See the Email Hosting section, below, for more options.
We found it a simple endeavor to set up our GoDaddy email, as the web host prompted us to create one during the sign-up process. We simply selected the domain to which the email address would be associated, and then entered an email handle and a password. In general, Microsoft Office 365 is fairly straightforward to configure, but GoDaddy has really taken the guesswork out.
GoDaddy has many business- and consumer-friendly options, a reliable Microsoft-based hosted email service, and quality 24/7 customer service. Note, however, that GoDaddy lacks cloud hosting plans, and has a skimpy number of default email accounts. Still, if you're looking to quickly set up a website, GoDaddy has the tools you'll need for a successful launch.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.

Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.


Something you’ve probably noticed is that I didn’t feature WP Engine on this list. This is no mistake (or at least I hope). As awesome as WP Engine can be, it’s just too expensive of a product to recommend to most small business websites. If you’re lucky, the price tag will be $19.33 / month = $232 / year, and potentially a lot more. This is just not the kind of investment that most small business owners will be eager to make.
GoDaddy's dedicated servers come in many Linux or Windows configurations. Economy (starts at $89.99 per month, renews at $169 per month) comes with four CPU cores, 4GB of RAM, 1TB of storage, unlimited monthly data transfers, three IP addresses, Office 365 Starter Email, and a free SSL certificate. Value (starts at $104 per month, renews at $199 per month) ups the RAM and storage to 8GB and 1.5TB, respectively. Deluxe (starts at $129 per month, renews at $249 per month) boasts 16GB of RAM and 2TB of storage. Ultimate (starts at $179 per month, renews at $349 per month) has a sizeable 32GB of RAM. Naturally, a long-term commitment nets you big savings. For example, if you sign up for 24 months of the Economy plan, you pay just $79.99 per month).
Possibility to launch an e-commerce store later on. Adding an online store to a small business website is a fairly common thing. However, if the site is set up on a server that does not offer affordable SSL certificates, dedicated IPs, or PCI compliance, then you might end up having to move the entire website to a completely new host. It’s best to avoid that and prepare yourself ahead of time. More on best hosting for e-commerce.
Reliable. Reliability is always a big question mark. Stuff can always happen unpredictably, and even the best servers can go offline from time to time. However, it’s still worth keeping in mind that if anything should go bad at any point in time, the client is still going to come to you for answers (and probably blame you a little as well). For that reason, working with web hosting for small business that has a good track record is crucial, as it will limit the times you’ll have to explain why this or that is not working.
For email, security starts with spam, otherwise known as unsolicited email. This is often the bane of not only those who live in their email inboxes,but also of the IT administrators who manage email services. The good news is that spam filters are getting better every day and email providers tend to deploy the very latest and greatest for their customers. The bad news is that these filters still aren't perfect, which means they can catch a lot of "good" email but often vary significantly in effectiveness. Today's spam filters are based largely on machine learning (ML) as the primary method of determining what's bound for the trash bin. Given that ML gets more effective over time, it is no surprise that the services that have been around the longest tend to have better spam detection.
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