Thanks for the recommendations! Small businesses need affordable hosting plans, which do not make compromises with quality. A reliable host can help you to grow your website and therefore to increase your traffic and revenues. I’ve been using the web hosting services by BGOcloud since I’ve created my website, as its web hosting plans perfectly suit my budget and needs. The speed and the reliability of its services have been great.

Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.


We found it a simple endeavor to set up our GoDaddy email, as the web host prompted us to create one during the sign-up process. We simply selected the domain to which the email address would be associated, and then entered an email handle and a password. In general, Microsoft Office 365 is fairly straightforward to configure, but GoDaddy has really taken the guesswork out. 

Examples of this include things such as instant messaging (IM) and team chat tools, video conferencing software, online meeting collaboration tools, shared team intranet sites, and more. Some even integrate with third-party tools such as Slack, a highly popular collaboration tool that combines customizable chat "channels" with file sharing and project management. For those who want to integrate with certain apps more deeply or integrate with custom-developed apps they have built in-house, many bigger-name email services will provide robust application programming interfaces (APIs) that will let your in-house developers or consultants deliver on those needs. They will need to be involved in the email service selection process, however, as this is an important consideration during your evaluation period.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
Something you’ve probably noticed is that I didn’t feature WP Engine on this list. This is no mistake (or at least I hope). As awesome as WP Engine can be, it’s just too expensive of a product to recommend to most small business websites. If you’re lucky, the price tag will be $19.33 / month = $232 / year, and potentially a lot more. This is just not the kind of investment that most small business owners will be eager to make.
Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.

One great way to protect data is by using email encryption. This feature can do wonders for protecting your organization's privacy and that of your employees, but it demands some investigation when you're selecting your provider. Is it built-in or do you require a third-party tool? Does it use common standards that the recipient can process? What about Secure Sockets Layer (SSL) certificates? Are they included or do they need to be purchased separately? The best-in-class tools will not only make encryption easy for anybody to configure and use, buy they'll also make it easy for you to understand pre-purchase. 

Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned.
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