But your service provider isn't your only worry. If you've opted for any third-party email integration, like combining your email with a third-party customer relationship management (CRM) provider (such as Salesforce), that opens your company's email up to either data-snooping apps deployed by Salesforce or to any data breaches that originate with that service. So the more informed you can be about what's attached to your email service, how that data's being used and accessed and especially by whom, the better off you'll be when it comes time to send confidential email.
You can sell products and services on your website if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.

Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned.
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