The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
You can create a free website with Wix that comes with a Wix domain. To instantly look more professional online, get a custom domain name. It adds credibility to your brand and helps visitors find you online. You can start building your brand by using your domain in a custom email address ([email protected]), your social channels, email marketing campaigns and more.
Something you’ve probably noticed is that I didn’t feature WP Engine on this list. This is no mistake (or at least I hope). As awesome as WP Engine can be, it’s just too expensive of a product to recommend to most small business websites. If you’re lucky, the price tag will be $19.33 / month = $232 / year, and potentially a lot more. This is just not the kind of investment that most small business owners will be eager to make.
A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
GoDaddy's dedicated servers come in many Linux or Windows configurations. Economy (starts at $89.99 per month, renews at $169 per month) comes with four CPU cores, 4GB of RAM, 1TB of storage, unlimited monthly data transfers, three IP addresses, Office 365 Starter Email, and a free SSL certificate. Value (starts at $104 per month, renews at $199 per month) ups the RAM and storage to 8GB and 1.5TB, respectively. Deluxe (starts at $129 per month, renews at $249 per month) boasts 16GB of RAM and 2TB of storage. Ultimate (starts at $179 per month, renews at $349 per month) has a sizeable 32GB of RAM. Naturally, a long-term commitment nets you big savings. For example, if you sign up for 24 months of the Economy plan, you pay just $79.99 per month).
Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host.
Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned.
While most businesses will have such suites in place, it often falls to the email service to provide an additional layer of anti-phishing and anti-malware protection. Our reviews found a surprising variance in this department, however, ranging from very robust to completely non-existent, so be careful. Since it's such a huge liability for business owners, this could be one of the most important factors in terms of background features. At the very least, it's better than filing an insurance claim or outright losing funds due to simple social engineering tactics.