Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
GoDaddy’s shared pricing plans range from $2.99/month to $12.99/month. Each plan builds on the previous set of features, working up to the most powerful ‘Maximum’ plan, which has four times the processing power and memory of the Deluxe and Economy plans (plus an SSL certificate for the full term). It claims to support ‘multiple complex sites with high-res photos and videos’, but we’d still recommend a VPS for such sites.
Something you’ve probably noticed is that I didn’t feature WP Engine on this list. This is no mistake (or at least I hope). As awesome as WP Engine can be, it’s just too expensive of a product to recommend to most small business websites. If you’re lucky, the price tag will be $19.33 / month = $232 / year, and potentially a lot more. This is just not the kind of investment that most small business owners will be eager to make.
GoDaddy has many business- and consumer-friendly options, a reliable Microsoft-based hosted email service, and quality 24/7 customer service. Note, however, that GoDaddy lacks cloud hosting plans, and has a skimpy number of default email accounts. Still, if you're looking to quickly set up a website, GoDaddy has the tools you'll need for a successful launch.
GoDaddy's dedicated servers come in many Linux or Windows configurations. Economy (starts at $89.99 per month, renews at $169 per month) comes with four CPU cores, 4GB of RAM, 1TB of storage, unlimited monthly data transfers, three IP addresses, Office 365 Starter Email, and a free SSL certificate. Value (starts at $104 per month, renews at $199 per month) ups the RAM and storage to 8GB and 1.5TB, respectively. Deluxe (starts at $129 per month, renews at $249 per month) boasts 16GB of RAM and 2TB of storage. Ultimate (starts at $179 per month, renews at $349 per month) has a sizeable 32GB of RAM. Naturally, a long-term commitment nets you big savings. For example, if you sign up for 24 months of the Economy plan, you pay just $79.99 per month).
A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
We monitor tweets about GoDaddy and apply sentiment analysis to classify tweets as positive or negative. This allows us to output an approval rating score, which is based on real people, positive and negative, opinions about GoDaddy on Twitter. GoDaddy approval rating score is 71%. This is based on a total of 1557 tweets that mention GoDaddy on Twitter. There are 1110 mentions that share a positive sentiment and 447 mentions that express a negative sentiment. Find out more about how it works.
Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned. 
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