Things are probably more complicated than that, though. As a recent survey conducted by market research firm Statista clearly shows, email is one of the most popular apps for mobile devices across most organizations and even consumers. Given how many workflows, business processes, and just plain important communications take place over email, this is one area where you likely shouldn't skimp.
Examples of this include things such as instant messaging (IM) and team chat tools, video conferencing software, online meeting collaboration tools, shared team intranet sites, and more. Some even integrate with third-party tools such as Slack, a highly popular collaboration tool that combines customizable chat "channels" with file sharing and project management. For those who want to integrate with certain apps more deeply or integrate with custom-developed apps they have built in-house, many bigger-name email services will provide robust application programming interfaces (APIs) that will let your in-house developers or consultants deliver on those needs. They will need to be involved in the email service selection process, however, as this is an important consideration during your evaluation period.
A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.

Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
Our surprise find, Migadu is a little-known Swiss email hosting provider which delivers unbelievable price/performance value along with top-notch security. It lacks fancy features but does the job of email hosting with guaranteed privacy at the cheapest plan of $4/user/month. One may also go for Runbox and Amazon Work Mail, but it was outside the scope of this article.
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Since GoDaddy has essentially repackaged Microsoft Office 365, you get a lot of bang for your buck in terms of email features, both on the user side and from an administrator's perspective. Assuming you go with the Business Premium feature set as we did, you'll get the full Microsoft Office Suite along with its business collaboration tools. This means the usual productivity apps, such as Microsoft Access, Excel, Outlook, and Word, but it also gives you additional team collaboration, online conferencing, and even VoIP phone calling via Microsoft Skype for Business and Microsoft Teams. However, we are a little disappointed in the pricing structure, as some of what GoDaddy sells as extra-cost add-ons, such as encryption, is already present if you go with a plan directly from Microsoft.
They provide Yahoo mail for business usage. Their basic plan starts from $1.59 per mailbox per month. They boast to offer all the features of Yahoo Mail plus and in addition the following features. The highlight of this email hosting service is that it offers 1 TB of mailbox storage. Customers who are fans of Yahoo email find Yahoo email for business quite easy to use.

If you want to purchase email, here's the breakdown: Email Essentials (starting at $4.99 per month or $3.99 per month with a two- or three-year commitment) gives you 5GB of email storage. Online Essentials (starting at $9.99 per month or $7.99 per month with a two- or three-year commitment) ups the email capacity to 50GB and adds 1TB of cloud storage. Business Premium (starting at $14.99 per month or $9.99 per month with a two- or three-year commitment) raises the email storage capacity to 50GB and adds unlimited web conferencing and access to online Microsoft Word and Excel. Premium Security (starting at $24.97 per month or $14.99 per month with a two- or three-year commitment) tosses in encryption and Microsoft Office mobile applications.


Thanks for the recommendations! Small businesses need affordable hosting plans, which do not make compromises with quality. A reliable host can help you to grow your website and therefore to increase your traffic and revenues. I’ve been using the web hosting services by BGOcloud since I’ve created my website, as its web hosting plans perfectly suit my budget and needs. The speed and the reliability of its services have been great.
Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.
Bluehost uses cPanel as its site management system. The Utah-based company has done an excellent job adding simple, but useful customizations to the cPanel layout. Sections are very clearly laid out and the process is simple to follow. It strikes a great balance between simplicity for beginners, and having the functions needed for more advanced users.
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