Something you’ve probably noticed is that I didn’t feature WP Engine on this list. This is no mistake (or at least I hope). As awesome as WP Engine can be, it’s just too expensive of a product to recommend to most small business websites. If you’re lucky, the price tag will be $19.33 / month = $232 / year, and potentially a lot more. This is just not the kind of investment that most small business owners will be eager to make.
While most businesses will have such suites in place, it often falls to the email service to provide an additional layer of anti-phishing and anti-malware protection. Our reviews found a surprising variance in this department, however, ranging from very robust to completely non-existent, so be careful. Since it's such a huge liability for business owners, this could be one of the most important factors in terms of background features. At the very least, it's better than filing an insurance claim or outright losing funds due to simple social engineering tactics.
You can also purchase Secure Sockets Layer certificates (starting at $69.99 per year), the software that's represented by a green padlock in your web browser when you visit, say, a financial institution's website. If you plan to sell products via your website, consider an SSL certificate an essential purchase, as it safeguards the data exchange between a customer and your servers.
By creating a website, you are creating an online presence. This allows you to connect with people that you might not otherwise be able to reach. Whether you’re making a basic website with contact information for your small business or medical practice, creating a landing page for your freelance work, a multi-page experience for your wedding photography business or you just want a place to blog about your thoughts on food, having a website will give you a dynamic advantage.
Since GoDaddy has essentially repackaged Microsoft Office 365, you get a lot of bang for your buck in terms of email features, both on the user side and from an administrator's perspective. Assuming you go with the Business Premium feature set as we did, you'll get the full Microsoft Office Suite along with its business collaboration tools. This means the usual productivity apps, such as Microsoft Access, Excel, Outlook, and Word, but it also gives you additional team collaboration, online conferencing, and even VoIP phone calling via Microsoft Skype for Business and Microsoft Teams. However, we are a little disappointed in the pricing structure, as some of what GoDaddy sells as extra-cost add-ons, such as encryption, is already present if you go with a plan directly from Microsoft.
When it comes to getting online, there are few bigger names than GoDaddy. The largest domain provider in the world, GoDaddy is also a one-stop-shop for building, hosting, and marketing your website. Our research found that its website builder could get you online the fastest. Its hosting was middle-of-the-road overall, but it scored very well for features.
You can sell products and services on your website if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
GoDaddy Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
Possibility to launch an e-commerce store later on. Adding an online store to a small business website is a fairly common thing. However, if the site is set up on a server that does not offer affordable SSL certificates, dedicated IPs, or PCI compliance, then you might end up having to move the entire website to a completely new host. It’s best to avoid that and prepare yourself ahead of time. More on best hosting for e-commerce.
The Deluxe plan (starts at $7.99 per month, renews at $10.99 per month) builds on the Economy package by adding unlimited storage and domains. The Ultimate package (starts at a $12.99 per month, renews at $16.99 per month) adds double the processing power and a one-year Secure Socket Layer (SSL) certificate. FYI, GoDaddy tosses in a free domain name if you sign up for an annual plan.
GoDaddy offers a lot of support to WordPress users. But one of the most important things to understand is that they offer something known as “managed” WordPress hosting. That means they take care of handling a number of technical details, like plugin updates and WordPress software updates, that you’d normally have to deal with. This may be particularly attractive to small business owners.
In terms of security for its hosted email services, you'll find this is all hosted in Microsoft's data centers. That means you'll have all the same security benefits as those provided to other Microsoft Office 365 users. Your email data will be encrypted in transit and at rest using SSL and Bitlocker technology. Per Microsoft's publicly available terms of service, Microsoft employees only have highly limited access to your data and only under specific, audited circumstances.
Heart Internet provides all features of Exchange email by the means of its email hosting service. It offers the Microsoft Exchange 2020 platform and includes all the core features such as OWA webmail, ActiveSync, enterprise-class virus and spam protection. The main feature is that the already existing email accounts hosted on MS exchange 2003, 2007 or 2020 can be quickly transferred without loss of data or any downtime. The unique selling point of Heart Internet email hosting service is that it provides full free access to Outlook 2020 along with.