If you don't want to spend a lot of money on web hosting, shared hosting is the way to go. This form of cheap web hosting places your website on a server with other sites. So, yes, your site literally shares server resources with others, hence the tier's name. This means that it's far from the most powerful web hosting type, however. The sites sharing the server compete for resources—everything from throughput to storage space. You'll want dedicated or virtual private server (VPS) hosting for muscle if you expect big traffic, or if you want to insulate yourself from big traffic spikes.
GoDaddy hasn't traditionally had an uptime policy for its older CPanel email. But since the company has transitioned to Microsoft Office 365 for its email services, it's now able to enjoy Microsoft's 99.9% uptime guarantee. However, be aware that GoDaddy has replaced the Office 365 health services dashboard with its own internally branded version. It shows the same kinds of information including when the last issue was, and whether or not it's been resolved.
The Deluxe plan (starts at $7.99 per month, renews at $10.99 per month) builds on the Economy package by adding unlimited storage and domains. The Ultimate package (starts at a $12.99 per month, renews at $16.99 per month) adds double the processing power and a one-year Secure Socket Layer (SSL) certificate. FYI, GoDaddy tosses in a free domain name if you sign up for an annual plan.
Bluehost uses cPanel as its site management system. The Utah-based company has done an excellent job adding simple, but useful customizations to the cPanel layout. Sections are very clearly laid out and the process is simple to follow. It strikes a great balance between simplicity for beginners, and having the functions needed for more advanced users.
If you require a lot of functionality and versatility from your website, you’ll benefit from programs and applications that can help you build your site. Our Web hosting plans give you access to free, server-side applications that can be used to develop and customize your website, including popular Content Management System (CMS) applications like WordPress® and Joomla!®. You can even add a Dedicated IP if you plan to add an SSL Certificate later.
If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 for that extra security layer.
If you want to purchase email, here's the breakdown: Email Essentials (starting at $4.99 per month or $3.99 per month with a two- or three-year commitment) gives you 5GB of email storage. Online Essentials (starting at $9.99 per month or $7.99 per month with a two- or three-year commitment) ups the email capacity to 50GB and adds 1TB of cloud storage. Business Premium (starting at $14.99 per month or $9.99 per month with a two- or three-year commitment) raises the email storage capacity to 50GB and adds unlimited web conferencing and access to online Microsoft Word and Excel. Premium Security (starting at $24.97 per month or $14.99 per month with a two- or three-year commitment) tosses in encryption and Microsoft Office mobile applications. 

A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
You can also purchase Secure Sockets Layer certificates (starting at $69.99 per year), the software that's represented by a green padlock in your web browser when you visit, say, a financial institution's website. If you plan to sell products via your website, consider an SSL certificate an essential purchase, as it safeguards the data exchange between a customer and your servers.

Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
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