Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.
For email, security starts with spam, otherwise known as unsolicited email. This is often the bane of not only those who live in their email inboxes,but also of the IT administrators who manage email services. The good news is that spam filters are getting better every day and email providers tend to deploy the very latest and greatest for their customers. The bad news is that these filters still aren't perfect, which means they can catch a lot of "good" email but often vary significantly in effectiveness. Today's spam filters are based largely on machine learning (ML) as the primary method of determining what's bound for the trash bin. Given that ML gets more effective over time, it is no surprise that the services that have been around the longest tend to have better spam detection.
Just as ‘business’ hosting is a happy medium between shared and VPS hosting, VPS (Virtual Private Server) hosting is one step closer to a dedicated server – without the added price tag. With a VPS hosting plan, you have a ‘virtual server’ that acts like a dedicated server, but within a shared space – kind of like having an apartment in a shared block of apartments, rather than a detached house.
But your service provider isn't your only worry. If you've opted for any third-party email integration, like combining your email with a third-party customer relationship management (CRM) provider (such as Salesforce), that opens your company's email up to either data-snooping apps deployed by Salesforce or to any data breaches that originate with that service. So the more informed you can be about what's attached to your email service, how that data's being used and accessed and especially by whom, the better off you'll be when it comes time to send confidential email.
Our surprise find, Migadu is a little-known Swiss email hosting provider which delivers unbelievable price/performance value along with top-notch security. It lacks fancy features but does the job of email hosting with guaranteed privacy at the cheapest plan of $4/user/month. One may also go for Runbox and Amazon Work Mail, but it was outside the scope of this article.
GoDaddy's Economy plan is presented as though you can't sign up for a month-to-month payment plan (the lowest price displayed is for a three-month minimum sign up period), but once you add the plan to the cart, the one-month plan appears. We're glad the option exists, but we do wish it were easier to find. We couldn't find it until a GoDaddy pointed it out after we complained that the option didn't exist in a previous version of this review.

Your next major concern will be compatibility. It's not a shock that most businesses run on Microsoft Windows and use some form of Microsoft Office. Being able to use common third-party clients such as Microsoft Outlook can often be a concern, and even today, compatibility with Microsoft Outlook isn't necessarily guaranteed. This is especially true when sending and receiving meeting invites. It only takes one garbled meeting invite to realize how frustrating this can be in the real world. Even if using Microsoft Outlook isn't a concern, portability is. If the service is entirely web-based, then is there a means for me to take my email offline and send email when I connect?

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Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
Things are probably more complicated than that, though. As a recent survey conducted by market research firm Statista clearly shows, email is one of the most popular apps for mobile devices across most organizations and even consumers. Given how many workflows, business processes, and just plain important communications take place over email, this is one area where you likely shouldn't skimp. 

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In all Website Builder plans any data transmitted from your site will be encrypted using a SSL (Secure Sockets Layer) certificate. Your SSL will establish an encrypted link between your web server and the browser of the person visiting your site. This means that all data will be kept private; which is important if you want visitors to your site to be safe. If you want to sell products or services in your store, you will want to have a SSL since it protects credit card and bank numbers from being intercepted by hackers.
If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 for that extra security layer.
In terms of security for its hosted email services, you'll find this is all hosted in Microsoft's data centers. That means you'll have all the same security benefits as those provided to other Microsoft Office 365 users. Your email data will be encrypted in transit and at rest using SSL and Bitlocker technology. Per Microsoft's publicly available terms of service, Microsoft employees only have highly limited access to your data and only under specific, audited circumstances.
PCMag understands that no two businesses have the same web hosting requirements, so we've rounded up our best-reviewed web hosting companies for small businesses and detailed their offerings in the table above so that you can get a jump-start on picking a service. If an offering catches your eye, make sure to click the appropriate link from the capsules below to read the in-depth review of the service in question.
But remember that while these specifications are nice, they only apply to data residing on GoDaddy's servers. In the case of email hosting, for example, users reading their email using a local email client, like Microsoft Outlook, will still be storing all that data on their on-premises devices where it won't be automatically encrypted. That means for full security, you should still invest in local data encryption software. And for those employees who access data from the road and remote locations, keep their data-in-transit safe by using a virtual private network (VPN) client.
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