GoDaddy hasn't traditionally had an uptime policy for its older CPanel email. But since the company has transitioned to Microsoft Office 365 for its email services, it's now able to enjoy Microsoft's 99.9% uptime guarantee. However, be aware that GoDaddy has replaced the Office 365 health services dashboard with its own internally branded version. It shows the same kinds of information including when the last issue was, and whether or not it's been resolved.


You can sell products and services on your website if you have the Ecommerce plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Premium plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.
But your service provider isn't your only worry. If you've opted for any third-party email integration, like combining your email with a third-party customer relationship management (CRM) provider (such as Salesforce), that opens your company's email up to either data-snooping apps deployed by Salesforce or to any data breaches that originate with that service. So the more informed you can be about what's attached to your email service, how that data's being used and accessed and especially by whom, the better off you'll be when it comes time to send confidential email.
You can also purchase Secure Sockets Layer certificates (starting at $69.99 per year), the software that's represented by a green padlock in your web browser when you visit, say, a financial institution's website. If you plan to sell products via your website, consider an SSL certificate an essential purchase, as it safeguards the data exchange between a customer and your servers.
Post initial setup, a primary concern will be the log-on issue. If your organization is fine with a separate log-on for your email provider, then this step will be quick. However, that's not typically what businesses want or users expect. In general, users expect to sign onto their desktops and have their email and file sharing sign-ons happen as part of that one-step process. Not surprisingly, this is called Single Sign-On (SSO) and it's enabled in one of three ways: through the use of a back-end directory service like Microsoft Active Directory (AD); an identity management service, like Okta (one of our Editors' Choice winners in that category); or several compatible web services that include SSO along with other apps and email services, like Google G Suite Business and Microsoft Office 365 Business Premium (two of the top providers reviewed here). Which method you choose depends on how your business is configured today and your long-term cloud services strategy. It's definitely a conversation you'll need to have either with your in-house IT staff or your outside IT consultant.

The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics. 

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Since GoDaddy has essentially repackaged Microsoft Office 365, you get a lot of bang for your buck in terms of email features, both on the user side and from an administrator's perspective. Assuming you go with the Business Premium feature set as we did, you'll get the full Microsoft Office Suite along with its business collaboration tools. This means the usual productivity apps, such as Microsoft Access, Excel, Outlook, and Word, but it also gives you additional team collaboration, online conferencing, and even VoIP phone calling via Microsoft Skype for Business and Microsoft Teams. However, we are a little disappointed in the pricing structure, as some of what GoDaddy sells as extra-cost add-ons, such as encryption, is already present if you go with a plan directly from Microsoft.
GoDaddy has rich shared hosting plans, but HostGator(2.64 Per Month - Save up to 62% at HostGator) still reigns as the PCMag Editors' Choice for shared web hosting services. Like GoDaddy, HostGator boasts unlimited domains and monthly data transfers across the board, and a choice of Linux- or Windows-based servers, but it tops its rival by offering a VoIP number for your business and unlimited storage with all plans.
Start from scratch or choose from over 500 designer-made templates to make your own website. With the world’s most innovative drag and drop website builder, you can customize or change anything. Make your site come to life with video backgrounds, scroll effects and animation. With the Wix Editor, you can create your own professional website that looks stunning.
A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.

If privacy is your number one concern, perhaps you should go with Protonmail. You can upgrade to an email with your domain easily on a web interface under “Protonmail Plus” or “Protonmail Visionary” plans. However, the plans can be rather expensive, as getting only 20 GB storage space could cost you at least €24/user/month/yearly. Most email hosting providers retain your emails for months even after you delete your account. This Swiss email provider will destroy all your data when you delete your account.


But your service provider isn't your only worry. If you've opted for any third-party email integration, like combining your email with a third-party customer relationship management (CRM) provider (such as Salesforce), that opens your company's email up to either data-snooping apps deployed by Salesforce or to any data breaches that originate with that service. So the more informed you can be about what's attached to your email service, how that data's being used and accessed and especially by whom, the better off you'll be when it comes time to send confidential email.
All GoDaddy’s business hosting plans come with unmetered traffic, unlimited websites and databases, and a standard SSL certificate included. The more you’re willing to spend, the more storage, RAM (memory) and CPUs (power) you’ll be able to tap into. GoDaddy’s business hosting plans can cover everything from multiple basic sites (Launch plan) to multiple photography or resource-heavy sites (Expand plan).
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.
GoDaddy has many business- and consumer-friendly options, a reliable Microsoft-based hosted email service, and quality 24/7 customer service. Note, however, that GoDaddy lacks cloud hosting plans, and has a skimpy number of default email accounts. Still, if you're looking to quickly set up a website, GoDaddy has the tools you'll need for a successful launch.
Possibility to launch an e-commerce store later on. Adding an online store to a small business website is a fairly common thing. However, if the site is set up on a server that does not offer affordable SSL certificates, dedicated IPs, or PCI compliance, then you might end up having to move the entire website to a completely new host. It’s best to avoid that and prepare yourself ahead of time. More on best hosting for e-commerce.

Even businesses with dedicated on-site IT staff have seen the wisdom of moving their email service. The advantages include per-person cost averages, cutting-edge security, cheap email storage, and simple ease of connectivity and deployment. While these advantages hold true for most organizations, there are not only exceptions but also hidden "gotchas" you should look for before selecting a cloud-hosted email provider.
If you want the security and privacy features of the above solutions while not paying too much, Rackspace offers the best alternative. In fact, they claim “256-bit Encryption in transit and at rest.” Rackspace offers a basic plan at $2/user/month, with huge 25 GB mailboxes, 30 GB cloud storage and unlimited email aliases. You can run your emails from Apple Mail, Mozilla Thunderbird and Microsoft Outlook.
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