A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.

The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.


If you don't want to spend a lot of money on web hosting, shared hosting is the way to go. This form of cheap web hosting places your website on a server with other sites. So, yes, your site literally shares server resources with others, hence the tier's name. This means that it's far from the most powerful web hosting type, however. The sites sharing the server compete for resources—everything from throughput to storage space. You'll want dedicated or virtual private server (VPS) hosting for muscle if you expect big traffic, or if you want to insulate yourself from big traffic spikes.

GoDaddy's Economy plan is presented as though you can't sign up for a month-to-month payment plan (the lowest price displayed is for a three-month minimum sign up period), but once you add the plan to the cart, the one-month plan appears. We're glad the option exists, but we do wish it were easier to find. We couldn't find it until a GoDaddy pointed it out after we complained that the option didn't exist in a previous version of this review.
GoDaddy InSight is a technology system that provides tailored recommendations gleaned from insights across more than a million GoDaddy customers in different locations and industries. InSight is designed to help you improve your online presence by providing you with performance metrics and advice on how to improve them. GoDaddy InSight powers a central dashboard where you’ll find your:
Business – from $5.95/month. Best for fast-growing businesses. Unlock features including SSL certificates, a dedicated IP address, and VoIP phone service. SSL stands for Secure Sockets Layer. It protects data moving through your site (like customers’ bank details). Providers often charge over $100 for SSL certificates, so HostGator’s offer makes it great value for money compared to rivals like Arvixe. Your site’s URL will have a green padlock to show it’s secure.
If you don't want to spend a lot of money on web hosting, shared hosting is the way to go. This form of cheap web hosting places your website on a server with other sites. So, yes, your site literally shares server resources with others, hence the tier's name. This means that it's far from the most powerful web hosting type, however. The sites sharing the server compete for resources—everything from throughput to storage space. You'll want dedicated or virtual private server (VPS) hosting for muscle if you expect big traffic, or if you want to insulate yourself from big traffic spikes.

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GoDaddy has a fine range of Linux- or Windows-based shared web servers. For example, the Economy basic shared hosting package (starts at a $1-per-month introductory rate, renews at $7.99 per month) includes 100GB of storage, the ability to host one website, unlimited monthly data transfers, and a free year of Office 365 Starter Email. Microsoft's mail plan comes with just one email address, but you can upgrade to more accounts for a fee. See the Email Hosting section, below, for more options.
The Pro 5 plan (starts at $24.99 per month) comes with five domains, 50GB of storage, five staging areas, site backup (for up to 90 days), and a free SSL certificate. Pro 10 (starts at $49.99 per month) ups the domains to 10, storage to 80GB, and staging areas to 10. Pro 25 (starts at $89.99 per month) builds on Pro 10 by offering 25 domains, 25 staging areas, and 100GB of storage. Pro 50 (starts at $169 per month) serves up 50 domains, 200GB of storage, and 50 staging areas. Please note that the renewal prices are the same as the starting prices.
Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned.
We found it a simple endeavor to set up our GoDaddy email, as the web host prompted us to create one during the sign-up process. We simply selected the domain to which the email address would be associated, and then entered an email handle and a password. In general, Microsoft Office 365 is fairly straightforward to configure, but GoDaddy has really taken the guesswork out.
The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
Our surprise find, Migadu is a little-known Swiss email hosting provider which delivers unbelievable price/performance value along with top-notch security. It lacks fancy features but does the job of email hosting with guaranteed privacy at the cheapest plan of $4/user/month. One may also go for Runbox and Amazon Work Mail, but it was outside the scope of this article. 

A dedicated server will likely cost you more than $100 per month; it's definitely not cheap web hosting. The benefit? Your website lives on a server all by its lonesome, so it takes advantage of the server's full resources. You'll probably need to handle firewalls, updates, and maintenance yourself, however, unless you opt for a managed server, which costs even more money.
If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 for that extra security layer.
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