But your service provider isn't your only worry. If you've opted for any third-party email integration, like combining your email with a third-party customer relationship management (CRM) provider (such as Salesforce), that opens your company's email up to either data-snooping apps deployed by Salesforce or to any data breaches that originate with that service. So the more informed you can be about what's attached to your email service, how that data's being used and accessed and especially by whom, the better off you'll be when it comes time to send confidential email.
The biggest drawbacks: scrubbing your records is not fast enough because the emails are retained for 14 days, and system logs up to 180 days. Also, compared to Rackspace, Zoho and G Suite, Fastmail has less storage space for a basic plan: only 2 GB for $3/user/month. Still, we’re giving it the highest rating, 5 for Value, on account of the sheer number of supported features.
Since GoDaddy has essentially repackaged Microsoft Office 365, you get a lot of bang for your buck in terms of email features, both on the user side and from an administrator's perspective. Assuming you go with the Business Premium feature set as we did, you'll get the full Microsoft Office Suite along with its business collaboration tools. This means the usual productivity apps, such as Microsoft Access, Excel, Outlook, and Word, but it also gives you additional team collaboration, online conferencing, and even VoIP phone calling via Microsoft Skype for Business and Microsoft Teams. However, we are a little disappointed in the pricing structure, as some of what GoDaddy sells as extra-cost add-ons, such as encryption, is already present if you go with a plan directly from Microsoft.
The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson
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