A survey conducted (see graphic above; click to enlarge) by email marketing software provider and consulting service ReachMail Media Services of over 1,000 respondents found that varying percentages of different worker generations attempted to adhere to "inbox zero," while other generations actually preferred using their inboxes as personal information managers.
Room to grow. Even though most small businesses will probably want to launch just one website, it’s worth having the possibility for the client’s portfolio to grow and expand to a couple more websites. Even though most hosts will allow that, some of them might charge more than what can be considered reasonable. Also, rolling out new sites should be easy to do – without the need to reconfigure or move the original site.
If you don't want to spend a lot of money on web hosting, shared hosting is the way to go. This form of cheap web hosting places your website on a server with other sites. So, yes, your site literally shares server resources with others, hence the tier's name. This means that it's far from the most powerful web hosting type, however. The sites sharing the server compete for resources—everything from throughput to storage space. You'll want dedicated or virtual private server (VPS) hosting for muscle if you expect big traffic, or if you want to insulate yourself from big traffic spikes.
For those unlucky enough to choose an email host that doesn't have built-in spam detection, it can often be an ordeal to route email correctly through a third-party filtering service. Some businesses actually prefer engaging with a third-party spam filterer, mostly for compliance or customization reasons. But, for the majority of SMBs, this is headache they would be best off trying to avoid.
Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.
Something you’ve probably noticed is that I didn’t feature WP Engine on this list. This is no mistake (or at least I hope). As awesome as WP Engine can be, it’s just too expensive of a product to recommend to most small business websites. If you’re lucky, the price tag will be $19.33 / month = $232 / year, and potentially a lot more. This is just not the kind of investment that most small business owners will be eager to make.
iPage provides two kinds of email hosting. One is Gmail at your domain meant for small business and individual users/teams. The other one is Enterprise service using MS Exchange 2020 preferred by mid-sized business and Outlook users. The first service is available at a monthly cost of $5 whereas the second one is available at $12.95 per month. In addition, you can opt for their add-on services such as premium spam filter and larger mailbox storage. So, in short, iPage has email solutions for every kind of user requirement.
Hosting a website together with mailboxes requires strong security measures. A big set of rules and terms when purchasing a provider does not always limit you. In this case, it means the more protected servers. If your provider restricts adult content, does not tolerate spam and scam - there's less chance that you'll feel the negatives of hosting email on the same server.
A dedicated server will likely cost you more than $100 per month; it's definitely not cheap web hosting. The benefit? Your website lives on a server all by its lonesome, so it takes advantage of the server's full resources. You'll probably need to handle firewalls, updates, and maintenance yourself, however, unless you opt for a managed server, which costs even more money.
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