Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host.
If you don't want to spend a lot of money on web hosting, shared hosting is the way to go. This form of cheap web hosting places your website on a server with other sites. So, yes, your site literally shares server resources with others, hence the tier's name. This means that it's far from the most powerful web hosting type, however. The sites sharing the server compete for resources—everything from throughput to storage space. You'll want dedicated or virtual private server (VPS) hosting for muscle if you expect big traffic, or if you want to insulate yourself from big traffic spikes.

One of the most important compatibility factors to consider with email is the mobility question. How often do your employees need to access email via mobile devices? That's an important issue because most email hosting providers deliver some kind of web client usable as a default inbox. Almost all of these can be accessed via a mobile device, so if your employees don't need to access their emails on the road that much, then such mediocre clients are probably fine.
However, if the request comes through for a domain name not on the server, the Web Server application returns a 404 error, which means the website can’t be found at this location. Because computers are pretty smart, putting through the same request again is going to return the same error—it’s not analogous to not finding your keys, unfortunately. You can’t keep digging until you finally find what you’re looking for.
The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
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Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.
Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.
Post initial setup, a primary concern will be the log-on issue. If your organization is fine with a separate log-on for your email provider, then this step will be quick. However, that's not typically what businesses want or users expect. In general, users expect to sign onto their desktops and have their email and file sharing sign-ons happen as part of that one-step process. Not surprisingly, this is called Single Sign-On (SSO) and it's enabled in one of three ways: through the use of a back-end directory service like Microsoft Active Directory (AD); an identity management service, like Okta (one of our Editors' Choice winners in that category); or several compatible web services that include SSO along with other apps and email services, like Google G Suite Business and Microsoft Office 365 Business Premium (two of the top providers reviewed here). Which method you choose depends on how your business is configured today and your long-term cloud services strategy. It's definitely a conversation you'll need to have either with your in-house IT staff or your outside IT consultant.
But remember that while these specifications are nice, they only apply to data residing on GoDaddy's servers. In the case of email hosting, for example, users reading their email using a local email client, like Microsoft Outlook, will still be storing all that data on their on-premises devices where it won't be automatically encrypted. That means for full security, you should still invest in local data encryption software. And for those employees who access data from the road and remote locations, keep their data-in-transit safe by using a virtual private network (VPN) client.
All the aforementioned features are valuable parts of the web hosting experience, but none matches the importance of site uptime. If your site is down, new clients or customers will be unable to find you or access your products or services. As if that weren't bad enough, regular customers may lose confidence in your service if they can't reach your site. Or they may simply need access to a service or widget today, which means they might go to a competitor to get the job done—and they might never come back. Anyone who's ever tried to build customer loyalty understands what a catastrophe this is.
But remember that while these specifications are nice, they only apply to data residing on GoDaddy's servers. In the case of email hosting, for example, users reading their email using a local email client, like Microsoft Outlook, will still be storing all that data on their on-premises devices where it won't be automatically encrypted. That means for full security, you should still invest in local data encryption software. And for those employees who access data from the road and remote locations, keep their data-in-transit safe by using a virtual private network (VPN) client.
Reliable. Reliability is always a big question mark. Stuff can always happen unpredictably, and even the best servers can go offline from time to time. However, it’s still worth keeping in mind that if anything should go bad at any point in time, the client is still going to come to you for answers (and probably blame you a little as well). For that reason, working with web hosting for small business that has a good track record is crucial, as it will limit the times you’ll have to explain why this or that is not working.
Other advanced plans utilize more intensive security and offer support for things like a Secure Socket Layer (SSL). Also on offer is SHA-2 and 2048-bit encryption for all hosting plans and the option to buy SiteLock (a service that provides spam and malware monitoring, site-verification certificate, and app scanning). You may also have access to malware scanning and removal features.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson
GoDaddy hasn't traditionally had an uptime policy for its older CPanel email. But since the company has transitioned to Microsoft Office 365 for its email services, it's now able to enjoy Microsoft's 99.9% uptime guarantee. However, be aware that GoDaddy has replaced the Office 365 health services dashboard with its own internally branded version. It shows the same kinds of information including when the last issue was, and whether or not it's been resolved.
Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned. 

Your next major concern will be compatibility. It's not a shock that most businesses run on Microsoft Windows and use some form of Microsoft Office. Being able to use common third-party clients such as Microsoft Outlook can often be a concern, and even today, compatibility with Microsoft Outlook isn't necessarily guaranteed. This is especially true when sending and receiving meeting invites. It only takes one garbled meeting invite to realize how frustrating this can be in the real world. Even if using Microsoft Outlook isn't a concern, portability is. If the service is entirely web-based, then is there a means for me to take my email offline and send email when I connect?
Hostwinds may be the PCMag Editors' Choice for VPS hosting, but that doesn't mean that GoDaddy doesn't have quality virtual private server packages. GoDaddy's VPS plans (which start at a $19.99 per month, renews at $29.99 per month) offer Linux- or Windows-based servers, as well as unlimited domains and monthly data transfers. The specs top out at 8GB of RAM, 240GB of storage, and a free SSL for one year. That's good stuff, especially if you sign up for a multi-month plan. The Economy Virtual Private Server plan, for example, drops to just $9.99 per month if you agree to a two-year deal. That's 50 percent off. As with the shared plans, these VPS plans use Office 365 Starter Email.
Most companies will prefer a third-party solution since not only will these be more capable, they'll also be supported more effectively by related back-end apps, such as mobile device management (MDM) platforms and mobile-oriented endpoint protection solutions. You'll also have an easier time pushing a third-party platform out to registered client devices, though some hosted email providers can help with this step.
For email, security starts with spam, otherwise known as unsolicited email. This is often the bane of not only those who live in their email inboxes,but also of the IT administrators who manage email services. The good news is that spam filters are getting better every day and email providers tend to deploy the very latest and greatest for their customers. The bad news is that these filters still aren't perfect, which means they can catch a lot of "good" email but often vary significantly in effectiveness. Today's spam filters are based largely on machine learning (ML) as the primary method of determining what's bound for the trash bin. Given that ML gets more effective over time, it is no surprise that the services that have been around the longest tend to have better spam detection.
GoDaddy hasn't traditionally had an uptime policy for its older CPanel email. But since the company has transitioned to Microsoft Office 365 for its email services, it's now able to enjoy Microsoft's 99.9% uptime guarantee. However, be aware that GoDaddy has replaced the Office 365 health services dashboard with its own internally branded version. It shows the same kinds of information including when the last issue was, and whether or not it's been resolved.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to have a mobile and desktop-friendly website. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
Reliable. Reliability is always a big question mark. Stuff can always happen unpredictably, and even the best servers can go offline from time to time. However, it’s still worth keeping in mind that if anything should go bad at any point in time, the client is still going to come to you for answers (and probably blame you a little as well). For that reason, working with web hosting for small business that has a good track record is crucial, as it will limit the times you’ll have to explain why this or that is not working.
GoDaddy offers its own Website Security, a product that includes automatic malware scanning, continuous security monitoring, Web Application Firewall (WAF), and Content Delivery Network (CDN). Website Security proactively blocks malware and malicious traffic from reaching your site. It also safeguards against Distributed Denial of Service (DDoS) and Zero Day attacks.
Microsoft’s closest rival is winning rave reviews with its G Suite apps. If you enjoy using Gmail as your mail client, along with Docs and Hangouts, this might be it for you. Even the cheapest plan at $5/user/month comes with 30 GB storage, business email through Gmail, video and voice messaging, group editing on docs, sessions on Hangouts and shared calendars.
If you aren't familiar with web hosting, here's a simple explanation. A web host is a company that has servers that you'll use to store and deliver the audio, video, documents, graphics, and other files that make up your website and its content. These servers can be of the shared, dedicated, or virtual varieties. If you want to learn more about those hosting types, please visit the highlighted links that are sprinkled throughout this article for primers on each of them. If you want to launch your own web hosting company without many of the associated hardware headaches, you should look into reseller hosting.
GoDaddy offers a lot of support to WordPress users. But one of the most important things to understand is that they offer something known as “managed” WordPress hosting. That means they take care of handling a number of technical details, like plugin updates and WordPress software updates, that you’d normally have to deal with. This may be particularly attractive to small business owners.
If privacy is your number one concern, perhaps you should go with Protonmail. You can upgrade to an email with your domain easily on a web interface under “Protonmail Plus” or “Protonmail Visionary” plans. However, the plans can be rather expensive, as getting only 20 GB storage space could cost you at least €24/user/month/yearly. Most email hosting providers retain your emails for months even after you delete your account. This Swiss email provider will destroy all your data when you delete your account.
Thanks for the recommendations! Small businesses need affordable hosting plans, which do not make compromises with quality. A reliable host can help you to grow your website and therefore to increase your traffic and revenues. I’ve been using the web hosting services by BGOcloud since I’ve created my website, as its web hosting plans perfectly suit my budget and needs. The speed and the reliability of its services have been great.
UK2 is a London-based email hosting company that provides numerous other services as well. It is a seasoned provider with two decades of experience in the hosting industry. Its customers are spread across in world in over 200 locations. It provides two packages one is the personal email costing at £0.99 per month and another is the professional email costing at £1.99 per month. It is one of the most pocket-friendly email hosting services out there.
Hosted email often comes as part of another service, such as web hosting or Infrastructure-as-a-Service (IaaS). Since that means there will be many extras available with these services, it's inescapable that you'll be paying for those extras in some way. Purchasing them usually means a slight uptick in that per-user price. Many businesses find that, once they're done selecting all of their needed "optional extras," their end price can often reach as high as $10 or more per user. This can start to add up for larger teams. It's somewhat like buying cable service: sometimes you need to pay for the channels you don't want to get the couple of channels that you need. There is also the old adage that "you get what you pay for" when it comes to quality. This is almost always true when considering an email host.

While most businesses will have such suites in place, it often falls to the email service to provide an additional layer of anti-phishing and anti-malware protection. Our reviews found a surprising variance in this department, however, ranging from very robust to completely non-existent, so be careful. Since it's such a huge liability for business owners, this could be one of the most important factors in terms of background features. At the very least, it's better than filing an insurance claim or outright losing funds due to simple social engineering tactics.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web hosting, music, utilities, and video game copy, Jeffrey makes comic books, mentors, practices bass and Jeet Kune Do, and appears on the odd podcasts or convention panel. He also collects vinyl and greatly enjoys a craft brew. You can a find Jeffrey online at jeffreylwilson.net, or send him a tweet at @jeffreylwilson
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