The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
Email hosting is a boon for small to medium sized enterprises who cannot afford the cost of running their own email servers, yet would like to have professional looking email addresses associated with their domain names. These definitely give a neat look to the business contacts. We have several email hosting services available in the Internet market today providing top class security and spam protection. These can be easily customized according to the individual or business requirements and can be operated on a variety of platforms including Microsoft Exchange Server hosting services. So, with all these, access to business email features is just a breeze.
Other advanced plans utilize more intensive security and offer support for things like a Secure Socket Layer (SSL). Also on offer is SHA-2 and 2048-bit encryption for all hosting plans and the option to buy SiteLock (a service that provides spam and malware monitoring, site-verification certificate, and app scanning). You may also have access to malware scanning and removal features.
Reliable. Reliability is always a big question mark. Stuff can always happen unpredictably, and even the best servers can go offline from time to time. However, it’s still worth keeping in mind that if anything should go bad at any point in time, the client is still going to come to you for answers (and probably blame you a little as well). For that reason, working with web hosting for small business that has a good track record is crucial, as it will limit the times you’ll have to explain why this or that is not working.
Along with the slew of desktop apps, you also get access to Microsoft Outlook Web Access (OWA), a sleek and modern web adaptation of the Outlook email client. It offers a familiar layout for calendars, contacts, and tasks, and a new "focused inbox"—all available in your browser. What Microsoft means by a "focused inbox" is that, rather than just being a dumping ground for all incoming email, it defaults to a dynamic view that's constantly being updated. This tech is based on a machine learning (ML) algorithm that attempts to figure out which email is most important to you; everything else goes to the regular inbox. As you sort emails between the focused inbox and the regular inbox, the algorithm gradually gets better, helping you to concentrate on email that matters most. You'll also be able to use mentions. When creating a new email, if you prepend someone's name with the @ sign, then it will automatically Cc that individual. You can also apply a filter that will show you emails in which you were directly mentioned. 
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