Teaming up with Little, the duo worked on the structure of b2, creating a fork that would become the first version of WordPress in 2003. The modern software, built on PHP and MySQL, and licensed under the GPL, began focusing on web standards and user experience, making it a one-of-a-kind tool for creating websites — and setting a standard for site management. 

The companies visited to and pitched to by software resellers are often small and medium enterprises (SMEs), local businesses and niche operators. This benefits the software house as they may not hold the resources for the legwork needed to spread their network on a lower scale. While it benefits the reseller because he/she can build up networks of smaller clients and become a single point of contact for them for every aspect concerned with the software, be it advice, training or updating.
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