There are a few different reasons. Our award-winning support is always high on the list of why people move their presence to GoDaddy. Of course, our prices — including a free 1-year extension on many domain transfers — is another popular reason. And if you already have one or more of our products, transferring your domain, website or hosting to us lets you consolidate your web presence with one provider so it’s easier to manage.
Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.
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