One example of such cooperation might be a registry that launches a new TLD but does not intend to do all of the marketing and sales activities by themselves. Nevertheless they would like to see quick growth in their user base and to reach this goal they give IONOS very attractive offers. Then, for example, we can sometimes offer free domain registration.

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Domain names are created to make IP addresses easy to remember. Every computer has an IP address assigned to it - much like a street address. But instead of having to memorize each IP address number, we assign domain names to these numbers so we can easily remember them. The domain name system, or DNS, takes domain names and translates them into their IP addresses so that computers can communicate with one another.
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