Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.
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For example, this occurs where individuals or companies act as agents for ICANN accredited registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from the registrar and the sale to the ultimate buyer occurs in real time. These resellers are not to be confused with speculators, who purchase many domain names with the intention of holding them and selling them at some future time at a profit. Resellers, by the very nature of their business are retailers, not wholesalers. It is not unheard of for online pawn shops like iPawn to also act as a reseller, and purchase rather than loan against valuables. Online auction and classifieds websites, such as those owned by eBay Inc. and Craigslist provide services for resellers to sell their goods and services. However although resellers are indeed retailers it does not follow that retailers are resellers.

The article doesn’t list geographical location of the server as one of the consideration one should consider when choosing a hosting company. Isn’t geographical proximity, between the hosting server and the targeted population of the website, one of the parameters that Google’s algorithm uses when ranking a website? E.g. If I my website is in German and is targeting German people, wouldn’t it be better to host it in a server in Germany (ignoring, for the sake of this question, the issue of speed)?


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Resellers also operate in the internet connectivity space. Here, a reseller, sometimes referred to as a virtual internet service provider (VISP), provides internet services from another ISP but resells those services under its own brand. In the software industry, software resellers offer customers access to multiple products for simplified sourcing. According to Gartner, software resellers include such companies as CDW, Insight, SHI, Softchoice and SoftwareONE.
Due to the large number of users using WordPress, several web hosting providers have chosen to offer managed WordPress hosting. An account with one of these providers only allows you to host WordPress based sites and nothing else. The benefit of managed WordPress hosting is that you do not have to worry about ANYTHING. They optimize your site for performance, make sure that your site is secure, and keep regular backups. On top of that they advise you if a specific plugin is having a negative impact.
IT vendors offer channel partner discounts that enable resellers to purchase products below list price. Vendor discounts vary widely and may range from 10% to 50%, depending on such variables as type of product and the volume of product the reseller is purchasing. The idea behind reseller discounts is to cover the channel partner's sales and marketing costs and leave room for profit margin.
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