Partner Advantage offers additional ways to work with Google Cloud, including Partner Initiatives that focus on specific market opportunities. To participate in Initiatives, partners have to be enrolled in Partner Advantage and fulfill additional requirements beyond the basic program requirements. Current Initiatives include SaaS, MSP, Distribution, Interconnect, and Cloud Search — with more Initiatives rolling out soon.
Increasing margin pressure has compelled many resellers to seek profit beyond the traditional product fulfillment business model. A reseller that offers services beyond order fulfillment is called a valued-added reseller (VAR). An IT VAR, for instance, may provide consulting and professional services, such as systems implementation, in addition to product resale. A software VAR, meanwhile, may provide software asset management services in addition to product fulfillment.
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Teaming up with Little, the duo worked on the structure of b2, creating a fork that would become the first version of WordPress in 2003. The modern software, built on PHP and MySQL, and licensed under the GPL, began focusing on web standards and user experience, making it a one-of-a-kind tool for creating websites — and setting a standard for site management.
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