It’s open-source software. This means the platform isn’t restricted under copyright or trademark and is freely available for anyone to download and modify (under what is called the GNU General Public License). Because WordPress runs on an open-source creed, it’s developed and maintained by a dedicated community of volunteers. This diverse village of contributors and enthusiasts design with user-friendliness and the most needful features in mind, and they even meet up around the globe to collaborate and learn together. Consider it a super-tight club — minus the exclusivity and secret handshakes.
The companies visited to and pitched to by software resellers are often small and medium enterprises (SMEs), local businesses and niche operators. This benefits the software house as they may not hold the resources for the legwork needed to spread their network on a lower scale. While it benefits the reseller because he/she can build up networks of smaller clients and become a single point of contact for them for every aspect concerned with the software, be it advice, training or updating.
A subcategory of reseller is a web operative who will buy a large amount of hosting space from an Internet service provider (ISP) and then resell some of this space to clients. Their hosting is often managed through a virtual private server (VPS) which allows them, through a control panel, to administer bandwidth, databases, passwords etc., for the client.

The companies visited to and pitched to by software resellers are often small and medium enterprises (SMEs), local businesses and niche operators. This benefits the software house as they may not hold the resources for the legwork needed to spread their network on a lower scale. While it benefits the reseller because he/she can build up networks of smaller clients and become a single point of contact for them for every aspect concerned with the software, be it advice, training or updating. 

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